Coming Convergence of Big Data and Predicitive Analytics

Data is surging and everyone is seeking to leverage it in new and better ways, In ITBusiness Edge:

" ... As it becomes more affordable to collect massive amounts of data, there’s been a corresponding increase in Big Data. But according to Deepak Advani, IBM vice president for predictive analytics, collecting more data than ever simply because it’s less expensive to do so misses the point. What customers want to do, says Advani, is get more value out of the data they are collecting. To achieve that goal, Advani says there will need to be a corresponding increase in investments in predictive analytics to make all the investments in Big Data worthwhile ... "