Thursday, March 31, 2011
Lessons from Loyalty Marketing on Job Growth
Post from the Burghard group. " ... Eric Canada has studied the impact of existing companies on job growth in communities. His data suggest attraction generally accounts for only 15% of jobs and capital attraction compared to 76% from existing businesses and 9% from entrepreneurial start-ups. In fact, in an interview with Canada he noted, “If I could only implement one economic development strategy, it would be an existing business strategy – and I am a marketer! ... "