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Monday, September 13, 2010

Wal-Mart Brands a Wireless Plan

Wal-Mart has branded its own wireless plan. " ... it is introducing the first cell phone plan that uses the chain's own branding, further demonstrating its clout in getting special deals from wireless carriers. The Wal-Mart Family Mobile service will run on T-Mobile USA's network. Unlimited calling and texting will cost $45 per month for the first line and $25 for each additional line for the family. The service will be offered starting next week in most of its stores across the nation ... "

1 comment:

Richard James said...

ASDA (Walmart UK) launched their branded cell service in April 2007 using the Vodafone network instead:

http://www.asdamobile.com/
http://en.wikipedia.org/wiki/Asda_Mobile

Note: T-mobile have also been in the UK for some time after taking over in 1999 (and then expanding) a network that was called One2One:

http://en.wikipedia.org/wiki/T-Mobile_%28UK%29
http://en.wikipedia.org/wiki/T-Mobile