Saturday, September 18, 2010
It has been called 'serious games', 'total engagement', 'turning work into play' and collaborative competition. Now Russell Brumfield, who we worked with on a scent branding project, has come up with a set of methods to game-ify real work in the enterprise. He has published some presentations in Youtube to introduce them. I can see these methods being combined with simulations to serve up exactly the kinds of problems that can be solved with games. I will follow with more information here as I learn it. See also my review of Byron Reeves' Book: Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete. Which does an excellent job of positioning the value of these methods.