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Saturday, September 18, 2010


It has been called 'serious games', 'total engagement', 'turning work into play' and collaborative competition. Now Russell Brumfield, who we worked with on a scent branding project, has come up with a set of methods to game-ify real work in the enterprise. He has published some presentations in Youtube to introduce them. I can see these methods being combined with simulations to serve up exactly the kinds of problems that can be solved with games. I will follow with more information here as I learn it. See also my review of Byron Reeves' Book: Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete. Which does an excellent job of positioning the value of these methods.


Tommy Lee said...

Gamification is definitely the new hot topic in the loyalty/engagement of users with websites that are not normally associated with "games". Adding a game layer to your website can help you encourage the types of behaviors that you want to see.

For example a blog owner who has a healthy audience that wants to reinforce commenting can add a game layer of badges and levels. A user would be awarded badges for commenting a certain amount of times. The user is then recognized as a key contributor to the website and creates a "bragging moment" for that user. People like to show their accomplishments and this is one way they can do it in the virtual world.

At BigDoor Media we are enabling the gamification of the Internet via our API.

Rajat Paharia said...

I gave a talk at Stanford on Gamification and Behavioral Economics that you might find interesting - they just posted the video on YouTube: http://www.youtube.com/watch?v=MCfUFpZUk6s

Rajat Paharia
Founder, http://www.bunchball.com