Thursday, September 23, 2010
Gillette, Razor and Blade Strategy
In the HBR blog, more history and discussion of the renowned Gillette razor and blade strategy. " ... What should we take away from this? Did Gillette just miss a better strategy or was Gillette investing in a high-quality brand, which required high prices for the razor handles? Are psychological ties — habit and the like — more important than the legal ties that could have come with the patents? In 1904, knowing what you know about razors-and-blades today, what strategy would you have advised King Gillette to play? .... " . Read the whole piece.