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Thursday, September 09, 2010

Neuromarketing Movies

In Gizmodo, an article about how a number are using neuromarketing methods to predict how people react to movies. In particular the use of fMRI methods. It is very natural to examine new methods like these to look at very high cost and risk efforts like the making and marketing of a film. We examined the use of agent-based models to understand the social dynamics of film marketing in the 90s.

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