In the UK MarketingWeek. Tesco is always innovative. In particular, interesting is their motivation for bypassing some more popular smartphone platforms:
"Tesco is set to roll out its first mobile shopping app on Nokia's Ovi Store next week. The U.K.'s largest retailer bypassed Apple's iPhone for its first effort, focusing instead on making the mobile site accessible to its core customers -- busy moms who tend to use less pricey mobile devices ... "
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