Tuesday, August 03, 2010
QR Codes Get Needed Publicity
The square two dimensional QR code, commonly used in Japan, is uncommon in North America. And that is the problem. If people don't know there may be something interesting behind the code, they won't try to scan it. They also need something to scan it with, like a smartphone with an App. Most consumers know about the line barcode on items in a grocery store. As I recall, based on a study we did, less than 10% of consumers know what a QR code is. A considerable minority. Now they are putting QR codes on NYC garbage trucks for a recycling promotion, where they will likely educate what the codes are all about. More about QR codes here. Update: AT&T is offering a free QR code reading App for Smartphones. It will also read several other UPC code standards.