Ferrari Quits Barcode Logo

It was one of the major claims in Martin Lindstrom's book: Buyology that the tobacco industry was using subliminal triggers in ads, even when explicit brand logos had been removed. In his latest newsletter he reports:

" ..Here’s one for the books. Ferrari racing, for many years emblazoned with Marlboro livery, has succumbed to significant pressure and removed the subliminal and highly controversial bar-code logo from its Formula One cars. As this WSJ article reveals, Lindstrom’s best-seller Buyology played a major role in Ferrari’s decision. Based on the findings from the book, which inexorably linked Ferrari to subliminal cigarette advertising, the European Public Health Commission launched their own investigation, ultimately creating enough pressure to force Phillip Morris and Ferrari to mutually agree to complete removal of the barcode ... '