Tuesday, March 02, 2010
Mobile Apps Changing Retail
A good set of examples in Adage of smartphone Apps that could change retail. Nice breadth of examples, all worth a look, though I would add others. There is still a considerable distance to go. Only about 15% of consumers in the US have smartphones. Retailers have not been convinced that 'scanning, planning and digital clipping' is the way to go. Manufacturers have still not bought in. Yet anyone can see this is the future of interacting with both manufacturer and retailer, plus anyone else that wants to get into the conversation.