Yelp: Advertise or Else?
The site faces a lawsuit—and a barrage of criticism—for mingling ads and reviews ...
Getting Yelped. That's the term angry business owners have started using when they feel unfairly criticized on the popular review site. Now Yelp is being forced to deal with its own unanticipated criticism ... '
Tuesday, March 16, 2010
In BusinessWeek, A new dynamic, but not any different than newspapers have experienced in the past. Also speaks to the motivation of review/criticisms in general.