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Thursday, March 18, 2010

Internet Retailers and Location

More GIS based Business intelligence needed from the Knowledge@Wharton article outlined and linked to below. This also points to the prototyping and development of systems that can predictively analyze by location, which was also done in our enterprise. Good article that points to additional papers. More data is being gathered every day, and the need for better analytical methods is clear.

Geography Lesson: Why Internet Retailers Should Pay Attention to Where Potential Customers Live
While the Internet holds immense promise for reaching retail customers far beyond traditional trading areas, new Wharton research indicates that old world dynamics, such as neighbors sharing word-of-mouth recommendations, can still have powerful effects on Internet sales ... '

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