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Friday, March 12, 2010

Badge Value and Loyalty

From Knowledge@Wharton, building retail loyalty with carefully chosen brands:

'Badge' Value: Finding and Promoting Products That Inspire Customer Loyalty
Alex Panos and his colleagues at TSG Consumer Partners, a San Francisco-based investment fund, believe that consumers will always be interested in products that enhance their lives, even if it means paying more than they have in the past. That philosophy has brought impressive results for TSG primarily in the beauty, food and beverage areas. Panos, who joined the 23-year-old firm in 1998, spoke with Knowledge@Wharton about the company's strategy, why it favors family-owned businesses, where to find opportunities in a recessionary economy and how to build up a brand, among other topics.... '

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