Retired from Procter & Gamble after 27 years. Now consulting extensively. Background in mathematics, working on a wide variety of modeling, supply chain, analysis, expertise, business intelligence and social media applications.
Contact at: Franzdill AtSignHere Gmail.com
The Times of London looks at Martin Lindstrom's view of how to do product placement right. American Idol experience used as an example for the application of neuroscience principles. Subscribe to his newsletter.