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Wednesday, October 14, 2009

Viewing Product Placement

The Times of London looks at Martin Lindstrom's view of how to do product placement right. American Idol experience used as an example for the application of neuroscience principles. Subscribe to his newsletter.

1 comment:

Dean said...

The product placement is often not disclosed at the time that the good or service is featured.
In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'--product placement--with the vast majority of that (80%) in commercial TV programming."
I've found all this information on this site: Yellow documents, they've a lot of document types from different subjects.
Dean