Wednesday, October 28, 2009
Procter and Social Media
A good case study about P&G using Facebook to market Crest Whitestrips. '... the contest on Facebook asks participants to submit stories about connections they wish to make over the holiday season, for the chance to win a visit to those people. The Procter & Gamble brand is offering a daily sweepstakes around the connections theme and is encouraging people to pass along the promotion on Facebook ... '. See also the Crest Whitestrips Facebook site.