Tuesday, October 13, 2009
Less is More: Private Label Implications?
Simplification strategies in retail.. " ... The Nielsen Co.’s Rob Schram, VP assortment; Brian Ruggiero, client manager; and Nan Schoenleber, project manager.In an industry where retailers are dramatically changing their go-to-market strategy by trying to do more with less -- simplifying their stores and revamping the center store -- are store brands exempt from consideration? ... '