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Saturday, July 25, 2009

Nearly perfect RFID at Metro

Worked with Metro retailer on their impressive tagging efforts. Their innovation stores were a testbed for these capabilities.

A report below on recent efforts and technology improvements. Near-perfect RFID reading is important, but it is not the only issue with these methods.
Analytic and monitoring capabilities linked to RFID to provide value are important, as well as privacy concerns. I gave many talks on their application in our innovation centers.

' ... Germany’s Metro Group, the world’s fifth-largest retailer with $96 billion in annual revenue and about 2,200 stores, has co-created a new kind of UHF-RFID tag that is reportedly delivering “nearly 100 percent read ... '

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