Brands, Games and Phones

In Adweek, good overview about how brands can be integrated into games on phones. This is something we examined starting a number of years ago. How do you take this beyond a simple product placement model. Mentions Nissan and Pizza Hut that have recently introduced Advergame applications on the IPhone. Have not looked at these yet, but only a handful of brands have tried this model on the IPhone. It turns out to be difficult to provide an engaging game that includes an obvious commercial link. Especially when there are so many quality, easily accessible games at small cost.