AI Design Trend Inspiration

Several of my students looked at startups in the fashion industry, that had design, marketing  and customer engagement angles, so this is interesting.  Have not seen to much for AI in design/creativity over the years, so that too is intriguing.   Note also the use of image recognition.

Yoox looks seeks AI’s help for design inspiration   by Matthew Stern  in Retailware  With retail expert comments.

Designers of Yoox’s latest apparel line are getting a little inspirational help; the line is based on information collected, aggregated and “powered by artificial intelligence.”

Yoox’s AI tools review content across social media and online magazines to furnish the retailer’s designers with data on what styles are being discussed and shared. Inspiration also comes from predictive indicators into emerging lifestyle and style trends, analysis of internal data from products sold on its site, customer feedback, industry purchasing trends, as well as text search and image recognition.

“We are always exploring the frontier between Human and Machine; it’s been part of our DNA since I invented Yoox in 1999,” said Federico Marchetti, CEO of Yoox Net-A-Porter Group, in a statement. .... "

Using Anthropologic Thinking

In the HBR:  Using anthropology to get more our of social media.    We used anthropologists in the enterprise.  This article promotes more quantitative thinking than we typically saw from anthropology.  Something that may seem new:  'social listening' is something we had done for a long time.  Good introduction to the possibility of paying micro attention to conversations:

" ... There is something marketing managers seem to forget about the internet: it was made for people, not for companies and brands. As such, it offers managers a source of insight they never had — social listening.

Eavesdropping on consumers’ social-media chatter allows marketers to economically and regularly peer inside people’s lives as they are being lived, without introducing biases through direct interaction. Armed with traces of revealed opinions and behaviors, managers can at long last discover the manifestations and ripple effects of their actions on consumer behavior. Clear indications from marketing science underline how chatter affects sales, brand health, and even stock performance. Social listening competency will be critical to competitive advantage in the digital age. . .. "