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Monday, May 07, 2007

Videomining

At Marketechniques, although the show seems smaller, saw some interesting things. Notably, Videomining, which I had not encountered before. Their site shows a number of video-based solutions to help manufacturers and retailers. From their site:
" ... VideoMining is the pioneer of technology-enabled in-store research. Using automated video analysis, VideoMining gathers insights about shopper behavior, demographics and trip types. These insights provide retailers and manufacturers with an unprecedented ability to identify opportunities, test and refine strategies and monitor performance ...
Practical application of some ideas I have seen in some large company labs. Have not worked with them, but they are worth a look.

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