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Tuesday, May 15, 2007

Unilever Advertising

I see in an AdAge article today that Unilever is re-thinking its advertising position in the US. Likely unrelated, at the Food Marketing Institute (FMI) meetings last week, Unilever had one of the larger footprints in the technical show. As to be expected, most of their space was devoted to their food products, but they also showed off beauty and bodywash items.

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