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Thursday, December 24, 2020

Shoe Fitting Augmented Reality

Likely we will commonly see AR type methods for trying on clothes.

Does the Shoe Fit? Try It On with Augmented Reality

The New York Times   By Kate Conger

Retailers are increasingly reliant on augmented reality (AR) technology to help consumers try on products virtually, hoping to recreate the real-world shopping experience during the current pandemic. Many retailers are using AR offerings from Snapchat parent company Snap, which started adding shopping filters in January, and currently offers AR try-ons for luxury brands. Some companies have developed AR applications exclusively for trying on their own products, like sneaker firm Wanna Kicks; others have teamed with retailers to help create AR experiences focused on their items. Snap in June released a technical library of tools to help developers recognize and classify objects, in order to generate AR filters for Snapchat. Retailers using AR hope virtual try-ons can make product exchanges and returns less likely.  ... " 

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