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Sunday, April 03, 2016

Who Does the Analytics?

This came to light in a recent project.   ....  and no one was willing to consider both alternatives.

Human or Machine: The Most Important Question in Analytics   by Tom Davenport

Arguably the most important questions in analytics these days is, “Who (or what) is going to make the decision?” There are two fundamental answers: a human or a machine. How the question is answered has all sorts of implications for what kind of people will do the analysis, what kinds of tools will be used, the process for the analysis, and so forth. ... " 

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