/* ---- Google Analytics Code Below */

Thursday, March 03, 2016

Billboards Tracking Cellphones

In CACM:  Linking to an article in NPR.   This was a method we looked at some time ago, in particular how it could be used to adapt advertising in retail.   This seems to a more passive collection of data.  False cell towers for law enforcement are common.  But for advertisers?  " ... Clear Channel Outdoor—one of the largest outdoor advertising companies in the U.S.—is starting a new program called Radar that will use billboards to map real-world habits and behaviors from nearby consumers. ... " 

See my other posts on billboard related advertising interaction below.

No comments: