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Friday, August 07, 2015

What Does Going Digital Mean?

To me it is measuring business with sensors, analyzing the data you get, and feeding the results back to control the system.  All driven by technology and monitored by decision makers.

In McKinsey:

Companies today are rushing headlong to become more digital. But what does digital really mean?

For some executives, it’s about technology. For others, digital is a new way of engaging with customers. And for others still, it represents an entirely new way of doing business. None of these definitions is necessarily incorrect. But such diverse perspectives often trip up leadership teams because they reflect a lack of alignment and common vision about where the business needs to go. This often results in piecemeal initiatives or misguided efforts that lead to missed opportunities, sluggish performance, or false starts.  ... " 

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