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Monday, August 24, 2015

Interactive Affective Picture System

Brought to my attention:

" ... With its latest grant, the Prosper Foundation is pleased to continue to support the initiatives of the Applied Neuromarketing Consortium (ANC) at Northwestern University. The consortium consists of leading academics from the Medill School, Kellogg School and the Feinberg School of Medicine. This grant provides access to a new dataset of unique findings based upon questions around the International Affective Picture System (IAPS). It has been integrated with a 4,000 person subset from Prosper's annual Media Behavior & Influence™ (MBI) Study of more than 15,000 participants. The goal is to better understand and use media influence as a means for achieving improved advertising outcomes.

The Prosper Foundation has long supported academic and scholarly work at Northwestern, having worked closely with the Integrated Marketing Communications program since 2004. Together, Prosper and professors at Northwestern have written several books, made countless industry presentations at the ARF, ESOMAR, AMA, WOMMA and numerous other conferences, and written many articles which have been published in prestigious academic peer reviewed journals.  ... " 

Asked to look at this, does anyone have comments?   In particular the International Affective Picture System (IAPS),    I note that this has been used in gaming as well.   Contact me.

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