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Monday, August 10, 2015

Target Tests Beacons

Target announced plans to test beacons at stores in markets across the country, beaming special deals and recommendations through the retailer's mobile app to customers as they shop. Do you expect Target mobile app users to embrace or reject messages beamed to them via beacons?

" ... Earlier this week, Target announced plans to test beacons at stores in markets across the country, including Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco and Seattle. Stores deploying the beacons will beam special deals and recommendations through the retailer's mobile app to customers as they shop.

"We're excited to start using beacon technology to offer real-time, relevant content and services that can help make shopping at Target easier and more fun," said Jason Goldberger, president of Target.com and Mobile, in a statement. "This is another way Target is bridging mobile and stores, and using digital to enhance the in-store shopping experience. We look forward to seeing how our guests respond to what we've built."

(Update):  Evan Schuman writes about Beacons at Target.

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