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Monday, August 10, 2015

A Long Detailed Look at UX Strategy

 In UX Matters, a long look at UX Strategy means. Not sure I would follow this plan in detail, but it is useful to see all the components.

" .... An important question that people ask me frequently at the UX STRAT events that I organize is: “Who needs a UX strategy?” Developing a UX strategy takes time and effort, so what circumstances indicate that developing a UX strategy would be a profitable exercise? The short answer to this question is: If your company has multiple digital products and services, has access to substantial customer data, and has competitors that could take away market share, you need an overarching experience strategy to guide product and service design. Conversely, if your company is a startup with one or two products and an extremely limited runway before it runs out of cash, you should focus on developing a product strategy that is more fluid. This strategy may change as you show your product to potential users before or even after launch.   ... "

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