McKinsey: Digital Hives: Creating A Surge Around Change

" ....  Leading-edge digital platforms similarly take center stage in Arne Gast and Raul Lansink’s “Digital hives: Creating a surge around change.” Based on four case studies, the article illustrates how executives can harness the power of social media to engage large and widely dispersed groups of employees by encouraging new ideas and ways of working, driving organizational change, and even helping to formulate better strategy.  ... "