An interview in K@W. In the midst of reading this book. Quite a goal, which I agree is difficult.
" ... In their new book The Gamification Toolkit: Dynamics Mechanics, and Components for the Win, Wharton legal studies and business ethics professor Kevin Werbach and Dan Hunter, dean of Australia’s Swinburne Law School, offer new tools for taking gamification to the next level.
In this interview with Knowledge@Wharton, Werbach discusses how to avoid the pitfalls of gamification, when gamification can be most effectively used to solve business problems and which companies are using gamification successfully. ...
“The question is identifying the goal and then using the right tools for that objective in the context of your organization. There’s not going to be one right way to do gamification in every case.” ... "
Also, the result can look cheesy and like an attempt to trick the user into engaging. Needs to be very upfront, with the motivations clear.
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