Air New Zealand and Aimia Acquire Analytics

In Forbes:

" ... As organizations look to use analytics to better meet their customers needs, there is an increasing attention being given to building deep analytics offerings within core data. Add that trend to an industry that is facing very real challenges, and you have the rationale for an interesting acquisition that has just been announced. Air New Zealand and Aimia are acquiring the small New Zealand based analytics company 11Ants. Let’s look at the players in this. ... "