In CIMdata's Linkedin Group: My former colleague writes.
CIMdata's Dr. Suna Polat asks the question, Can Collaborative Innovation and Technology Accelerate and Lower the Cost of Innovation?”
I experienced a strategic “innovation” transformation when I worked in Procter & Gamble’s (P&G) diaper business between 1996 and 2007. In my first assignment the name of the business was “Diaper Category,” later it became “Baby Care.” This was an indication of a significant change in the business strategy—the focus was no longer only on the product (the diaper) but also on the job-to-be done (caring for the baby.) ... " (Read the rest for detail and discussion).
Friday, June 12, 2015
Can Collaborative Innovation and Technology Accelerate and Lower the Cost of Innovation?
Labels:
CIMdata,
collaborative,
CPG,
Innovation,
PLM,
Procter Innovation
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