The Reality of Retail Beacons

A useful look at the practical reality of retail beacons.  In RetailWire.  George Anderson writes:

" ... It's time for a reality check when it comes to beacons. That, somewhat to my surprise, was the position of many industry pros I met this week at the Location & Context World conference in San Francisco. Here's some of what I heard:

Beacons are everywhere, sort of. By next year, more than half of retailers will be deploying beacons in stores. Sounds like a lot, right? What that figure doesn't say is that most of the deployments are part of pilots. It also doesn't say how many actual locations within chains with hundreds or thousands stores are going to be using the technology.. ... "

The rest of the article and comments at the link are also useful.