In Mashable: Use of eye tracking interaction with a menu. Example in Pizza Hut. Developed in conjunction with the eye tracking company Tobii. The images for the toppings shown are cartoonish, which would seem to influence a choice made.
" ... The chain is calling it the first "subconscious menu," and it acts as a stand-in for the paper menu you'd usually get when dining at a Pizza Hut. It tracks your eye movements and selects toppings based on where your gaze lingers the longest.
So if you stare at, say, cheese and basil, the menu might know those are your choices even before you do; it's all supposed to take just 2.5 seconds. The menu has 4,896 possible toppings combinations and is already being tested at some restaurants in the UK. ... "
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