Thinkvine Partners with Acxiom for Optimization

Longtime collaborative vendor Thinkvine has announced their partnership with Acxiom.  They present an interesting purpose in simulation terms.  More of this should be done in business:   " ...  Acxiom will use ThinkVine’s ThinkAhead™ technology in combination with its own proprietary insight and marketing expertise to provide its customers with greater depth into how to increase their sales volume, maximize ROI across all of their marketing investments, and establish a more agile and objective marketing planning process.... "     Full Press release.