Tuesday, February 28, 2012
More Direct Social Selling
In Supermarket News: " ... The Economist Intelligence Unit found that more consumer-goods companies are using social media to sell directly to customers, and the number is expected to increase. In a survey of more than 200 executives, 74% said they plan to use social media to promote products, 63% said they will use the avenue to capture customer feedback and 62% said they will use it for customer service ... "