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Tuesday, February 14, 2012

How Brands Grow

I had the need to look at How Brands Grow, by Byron Sharp again.  A really great book that inspires me to look at the numbers behind brand growth again.   It is rare that I consult a book of this kind more than once.  This one is a gem.  See the official website of the book for more.  Also see Byron's marketing science blog.  P&G and a number of other leaders in the marketing space have supported his work for years.  Highly recommended.

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