Will Amazon Eat the World?

Just read The Omnivore in the latest Bloomberg BusinessWeek.  About Jeff Bezos of Amazon and his new tablet device.  They position it: " ...  Jeff Bezos' new tablet is cheap, pretty and pits Amazon in perfect position to take a bite out of Apple - and every online transaction you make ...".   After reading all the hype about its release, I am inclined to think this could be a very big deal.  A powerful inexpensive device.   With Amazon's excelled channel expertise, by putting a cheap tablet in everyone's  hands, will this grease the movement of many transactions through their portal?  How would you use the new Kindle Fire to drive business to the consumer?