Friday, August 07, 2009
Selling into the Right Ear
Years ago, when I did experiments with sleep learning, this was part of the process, emphasize use of the right ear. I had thought all of that was debunked, but here it is again. Minus the sleep learning. At the end of this review the author says he likes the experiments because they are in natural rather than lab settings. Yes, perhaps, but it also removes any controls that might be included in a lab. And masks confimation bias that can slip in. Be careful in the application of these results. Does anyone have other evidence?