Meijer Using Online Games

Meijer is using online games

' ... Meijer tries out online games to attract back-to-school shoppers
Midwest chain retailer Meijer Inc. launched an interactive game on its web site, dubbed Back To School Scramble that it credits with helping to boost the conversion rate on related items 18%, as well as improving brand perception.

“There has been a great increase in brand exposure since the launch of the game. Our web site has remained stable with an average of five minutes per visitor and we`ve added the additional 6.3 minute average exposure time in which customers are interacting with our products in this game,” says Catherine Antkoviak, Meijer project manager ...