What can measuring brain waves tell us about an ad’s effectiveness?
Two research firms, one specializing in copy testing, the other in brain wave measurement, teamed up to examine a series of fast-food TV ads to compare and contrast findings from their respective diagnostic approaches ... '.
Friday, August 07, 2009
Brain Waves and Ad Effectiveness
Sands Research releases a new article, good details. Particularly useful here, a comparison to more traditional methods.