Wednesday, August 12, 2009
Is Branding Dead?
Interesting Roger Dooley post on the relevance of branding? Do our brains say that branding is still very relevant? Not dead? I would also say so, our intelligence uses all sort of short-cuts and complexity decreasing means to classify and shortcut our thinking. Many of these methods don't necessarily work as well in our current environments, but they are still in place. So branding, marketing and merchandising will work better to the extent that we use some of these sometimes ancient methods encoded inside our heads.