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Thursday, February 19, 2009

Procter Ends Promotional Display Tagging

P&G has tested the use of RFID tags to confirm that promotional displays are being deployed. This article discusses their current ending of a test with Wal-Mart to tag promotional displays, while there still seems to be evidence that the effort provides value. It is possible that this is just the end of a test. Update: Another take, the test itself failed.

This also does not mean that Procter is no longer interested in integrating tagging into their supply chain. In this current Connect & Develop (open innovation) request, they ask for help in ideas for the activation and deactivation of EPC RFID tags. Above an image of butterfly passive UHF 865 Mhz EPC RFID tag.

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