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Sunday, February 15, 2009

Extending the Brand

Jonathan Baskin looks at the extension of the Mr. Clean Brand. Why not? A very stong brand with a great image that has slipped over the years. If only we could have made him talk!

If does not destroy the brand and adds to that is expected of the brand ... it cleans ... it would make sense to add it to the ROI. As I recall it is a brand even well known in Europe.

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