Friday, February 27, 2009
Alice Sells Toilet Paper
I was just pointed to a private beta called Alice. The idea ... appears to want to sell common CPG products at some discount via subscription with free delivery. Using subscription re-stock has always been a dream of CPG companies, so that a consumer is tied to a specific choice and would have to opt-out to change brands. I have been involved in several experiments of this type. Can a consumer get excited enough about toilet paper to join their Community? Or follow them on Twitter? Is a discount really possible when competing with the supply chain of Wal-Mart? A noble experiment worth following.