Retired from Procter & Gamble after 27 years. Now consulting extensively. Background in mathematics, working on a wide variety of modeling, supply chain, analysis, expertise, business intelligence and social media applications.
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Good Fast Company article on the 'Tipping Point' controversy that I had missed. We spoke to Watts at a Sante Fe Institute meeting some years ago and he expressed skepticism about direct application of his methods to corporate marketing.
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