Short Ad Age video on brain-scanning Superbowl Ads. Can be downloaded as a podcast. You may need to register, and after a short while they cease being free. This has now been done for at least three years. Details on the work done by Sands Research.The results do not match well with other ad popularity polls, for example the much praised Tide to Go commercial got low brain activity, though no one knows exactly what this means. Attention perhaps, but will it lead to remembering or buying the item when shopping? The video also gets some terminology wrong, calling it neuroeconomics, which is related to but not the same as neuromarketing. These techniques have started to receive mainstream interest, from Nielsen for example. I am convinced that there will be substantial results from these and related methods.
Update: For something new, see twitter ratings of the ads.
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