Braun Designs Inspired Apple

From Gizmodo and The Guardian. I saw a Braun design symposium a few years ago, and read of Braun's design competitions, very impressive.

" ... Apple has been inspired by design from Braun and Braun's design principles established back in the late 1950s and 1960s. The iPhone is Apple’s latest example to reveal similarities with a Braun product -- the calculator graphics of the iPhone mirrors the design of Braun’s calculators almost identically.

This is a great example of how Braun has been at the forefront of innovation since the middle of the last century. Braun has implemented a holistic innovation concept where superior design plays a fundamental role in building the brand and creating a culture of brand excellence. The Braun principle of "less but better design" is reflected in Apple designer, Jonathan Ive’s passion for "simplicity" and "honest design." ... '