Commerce on CloudB2C Brand Experience

Brought to my attention:

" ... Your customers search more on smartphones but buy more on tablets. They also place orders online for pick up in store. The point is to be everywhere. IBM Commerce on Cloud lets you build a seamless brand experience across all channels. And helps you do that in minutes with no IT or technical skills.

With IBM Commerce on Cloud you can:
Get insight into what your customers are looking for, thinking or saying almost instantly.
Create continuous, cross-channel customer engagement, and personalize content on the fly.
Build and maintain digital stores, automate and seamlessly execute digital campaigns without IT or technical skills. . ... " 

Keeping Online Reviews Honest

In the CACM:   Some useful suggestions and statistics.

" ... As commerce increasingly moves online, consumers worldwide are relying more and more on online reviews to help them make decisions about products to buy and businesses to patronize.

According to a recent study by BrightLocal (http://selnd.com/1xzy0Xb), 88% of U.S. consumers read online reviews "to determine whether a local business is a good business" at least occasionally—39% do so regularly. Also, 72% say positive reviews lead them to trust a business more, while 88% say that in "the right circumstances," they trust online reviews as much as personal recommendations. ... " 

Achieving Smarter Commerce: IBM and DemandTec

I have been following DemandTec (Now part of IBM) since they presented at our innovation centers soon after they were formed.  I was impressed by the deep analytics they were using.  Since then I have connected a number of times,  visited twice, and in the last few months have posted a number of items here about their progress.  Then last year it was announced that IBM had announced its intent to acquire DemandTec for their smarter commerce initiative.  An acquisition that makes considerable sense. I had also attended some of the IBM road show on analytics applications, and saw how they were seeking to tie together a number of acquisitions that could interlinked and then be leveraged to 'smart' capabilities in general.  What I saw looked good.  Here is another example of their views on marketing.  And how they link to IBM's smarter commerce initiative.