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Showing posts with label gamefication. Show all posts
Showing posts with label gamefication. Show all posts

Monday, May 25, 2020

Could You Run your Business as a Sim Game?

The overall idea here was pitched to us, especially the supply chain aspects of such a sim.  Since we were already doing related analytics, you could see how such a system could mimic, diagnose and propose solutions for the real world.  In particular to mimic and address unusual conditions.  We thought there was a place to include gamification of the system's reaction to that.    But there was considerable funding required to make it work, and we were not ready for that, so we said no.   Apparently, according to the article it never got a real client.  Note the health systems example, could that be useful today?     Worth a thought.

Go read this incredible history of the SimCity studio’s forgotten business games division  Maxis Business Simulations was strange, ambitious, and doomed  .... 

By Adi Robertson  @thedextriarchy  ...  in TheVerge. ... 

Tuesday, October 13, 2015

Unilever Organizing Marketing Team

Sharing and spreading expertise.  An opportunity to gameify?  Contains enough people to perform an internal crowd sourcing.   Process linked to knowledge sharing?

How Unilever spreads expertise across its global marketing team 
Unilever's Keith Weed talks about organizing his 6,000-strong marketing team, and how the company gives its staff the opportunity to work across different categories, countries and brands to build cross-expertise. "[T]o create the right culture, we deliberately move people around. ... Through that, people get to understand what the different roles are and the strengths and expertise different roles play," Weed says .... '